Advertising in RISE Charter Schools/Revenue Enhancement
Revenue enhancement through a variety of RISE Charter School approved marketing activities, including but not limited to advertising, corporate sponsorship, signage, etc., is a Board-approved venture. These opportunities are subject to certain restrictions as approved by the Board in keeping with the contemporary standards of good taste. Such advertising will seek to model and promote positive values for the students of RISE Charter School through proactive educational messages and not just traditional advertising of a product. Preferred advertising includes messages that encourage student achievement and the establishment of high standards of personal conduct.
All sponsorship contracts will allow RISE Charter School to terminate the contract at least on an annual basis if it is determined that it will have an adverse impact on implementation of curriculum or the educational experience of students.
The revenue derived should:
1. Enhance student achievement;
2. Assist in the maintenance of existing RISE Charter School activity programs; and
3. Provide scholarships for students participating in academic and activity programs who demonstrate financial need and merit.
Appropriate opportunities for these marketing activities include but are not limited to:
1. Fixed signage;
2. Banners;
3. Television and radio broadcasts;
4. Athletic facilities, to include stadiums, high school baseball fields, and high school gymnasiums;
5. RISE Charter School level projects;
6. Expanded usage of facilities beyond traditional use (i.e., concerts, rallies, etc.);
7. Interior and exterior of a limited number of school buses only if the advertising is associated with student art selected by RISE Charter School. The only advertising information will note that the student art is sponsored by the participant in the RISE Charter School sponsorship. Maintenance for these buses will include but not exceed normal maintenance costs; and
8. RISE Charter School publications (when not in conflict with current contracts).
Advertising will not be allowed in classrooms, and corporate-sponsored curriculum materials are subject to the requirements of Board policy.
The following restrictions will be in place when seeking revenue enhancement. Revenue enhancement activities will not:
1. Promote hostility, disorder, or violence;
2. Attack ethnic, racial, sexual orientation, gender identity or expression, or religious groups;
3. Discriminate, demean, harass, or ridicule any person or group of persons on the basis of gender;
4. Be libelous;
5. Inhibit the functioning of the RISE Charter School;
6. Promote, favor, or oppose the candidacy of any candidate for election, adoption of any bond or budget issues, or any public question submitted at any general, county, or municipal election.
7. Be obscene or pornographic as defined by prevailing community standards;
8. Promote the use of drugs, alcohol, tobacco, firearms, or certain products that create community concerns;
9. Promote foods or beverages which do not meet the standards for foods sold at RISE Charter School described in Policy 8250. This restriction shall apply to all advertising, including signage, scoreboards, RISE Charter School stores, cups, packaging, vending machines, trash cans, coolers, menu boards, and food service equipment;
10. Promote any religious or political organization;
11. Use any RISE Charter School logo without prior approval;
12. Use age-inappropriate material; or
13. Advertises, promotes or constitutes unauthorized use of copyrighted material.
Exception
Nothing herein shall be construed to prevent advertising in publications which are published by student organizations, PTA/PTO, booster club, or other parent groups. Funds received for approved projects involving advertising in said publications may be retained by RISE Charter School-related group that is sponsoring the activity as a fund-raising event.
Solicitations
Salespersons, representatives, or agents shall not solicit or contact pupils, teachers, or other employees in RISE Charter School buildings or on RISE Charter School grounds without prior approval.
Cross Reference:
2100 Curriculum Development and Assessment
2500 Library Materials
2520 Curricular Materials
8250 Guidelines for Food and Beverages Sales
Legal References:
7 CFR § 210.30 Local School Wellness Policy
42 USC § 1758b, Section 204 Healthy and Hunger-Free Kids Act of 2010
42 USC § 1771 et seq. Child Nutrition Act of 1966
42 USC § 1751 et seq. National School Lunch Act
Policy History:
Adopted on: December 13, 2021
Revised on:
Reviewed on: